For many, the quest for the ideal pair of jeans can feel unending, a search for that rare combination of flattering fit, comfort, and undeniable style suitable for any occasion. Yet, a select group of New York's fashion-forward individuals, including notable figures like Zo\u00eb Kravitz and Jennifer Lawrence, seem to effortlessly achieve this denim perfection. Their secret lies with Still Here New York, a Brooklyn-based brand that has swiftly risen to prominence since its inception in 2018. Founded by Sonia and Maurice Mosseri, Still Here has captivated the fashion elite with its commitment to crafting premium denim from 100% cotton, each pair meticulously hand-finished in Los Angeles, offering a diverse range of silhouettes that meet the exacting standards of contemporary style. The brand's dedication to quality and fit has garnered a loyal following, transforming the wearer's denim experience from a chore into a statement.
The founder's personal journey with Still Here began with a colleague's enviable jeans, sparking an intrigue that quickly grew into widespread recognition. Suddenly, Still Here's distinctive designs were ubiquitous, appearing on social media feeds, online retail platforms, and even on Zo\u00eb Kravitz during a public appearance with Harry Styles. This sudden omnipresence solidified the brand's status as a must-have for those in pursuit of authentic, comfortable, and stylish denim. Driven by a desire for jeans with no stretch, a snug fit at both waist and hip, and all-day comfort, the author embarked on testing two of Still Here's most popular styles: the high-waisted, straight-leg "Childhood Jean" and the relaxed, low-slung "Sport Jean."
The "Childhood Jean," characterized by its rigid denim and 11-inch rise, evoked a sense of nostalgia while providing a sculptured fit around the hips and waist without unsightly bunching. Despite an initial stiffness, these jeans quickly conformed to the body, offering a 'second skin' sensation after a few hours of wear, proving that style doesn't always have to sacrifice comfort. In contrast, the "Sport Jean" presented a different kind of allure. Sized up for a relaxed, hip-hugging fit, these jeans surprisingly offered unparalleled comfort, flowing like sweatpants while retaining the robust, non-stretch quality of cotton denim. Adjustable ankle toggles further enhanced their versatility, allowing for personalized styling.
The author's experience with Still Here New York proved transformative, leading to a strong endorsement of the brand. The appeal extends beyond the comfort and flattering designs to the brand's consistent sizing and sustainable practices, such as repurposing production waste to fertilize coffee trees in Guatemala. This holistic approach, combining fashion-forward designs with environmental consciousness, makes Still Here an exemplary choice. The hope is that by embracing Still Here's denim, one might not only achieve the coveted New York 'cool girl' aesthetic but also find a truly enduring and cherished wardrobe staple.